The traditional real estate slow season feels like a thing of the past this year. During the Christmas season buyers are looking to buy, so use these tips to cut through the holiday noise and find homeowners ready to sell.
Real estate agents traditionally enjoy a slow season from the beginning of November through January 1st.
2021 is not a traditional year and this is not the housing market seasoned agents are used to. From hot markets like Austin, Texas to the steady market of Jacksonville, Florida demand for housing is high and sellers are cashing in on the highest selling prices the nation has ever seen.
Giving agents like you ample opportunity for a Christmas bonus you didn't see coming.
Instead of mailing a few thank you cards and kicking back with a frothy glass of eggnog use the following tips to stand out from other agents looking to capitalize on a hot holiday market ripe with willing home sellers.
Cute and clever is fun but it doesn't sell and close deals.
Create a series of video posts for YouTube, Instagram, and your current list of warm leads explaining the current market status. Don't be afraid to show your own surprise at the shear number of people buying and selling homes during a traditionally slow season. Then let them know you're the agent holiday sellers should work with.
Feel free to swipe this script to convert browsers into sellers:
"Christmas is around the corner and I'd usually be easing into the slowest season for all real estate agents.
Lucky for me and for homeowners like you, demand for homes is soaring above any metric I've ever seen.
People are using holiday breaks to make big moves and close urgent deals.
While you may want to play the waiting game, I believe waiting will lead to missing out on a once in a lifetime close.
Schedule a call with me today and cash in on the hottest real estate market I've ever seen before Christmas Eve."
This isn't a random holiday home sale mad dash. COVID has shaken many things up, and the millennial reshuffling of America ushered in a wave of opportunities for agents nation wide.
To avoid looking like the shady car salesman trying to panic-sell and hit your sales goal at the last second, use hard data to soothe any potential client's skepticism.
Post or share these data points consistently over the next three weeks --- Seriously, copy and paste or memorize with flashcards.
You were going to send Christmas cards anyway! Most agent's clients will be expecting the typical, "Many blessings to you this holiday season and enjoy this Red Lobster gift card."
63% of Americans give to causes they believe in or people they trust in the final weeks of the year (see tip #2 above used in real time). Leverage the power of the "giving season," to ask for the sale and for new client referrals in a hand-written note.
Since we're in the giving mood, feel free to use this note template to save a little time and write a lot more notes.
"Happy Holidays {{client name}}!
As you may have read America's housing market has been like a bullet train off the rails all year. And as a real estate agent I can tell you there's no signs of stopping.
Which means there's no signs of my business stopping through the typical Christmas break this year.
Would you and two homeowners you know like to sit down for coffee and discuss the opportunity you have to sell for a record close before Christmas day?
Appreciate you either way and once again, Happy Holidays!
{{Real Estate Agent's Name}}
Agents working through this season may miss a few evenings by the Christmas tree and the typical yule-tide glee of the season. But keeping the hustle up and the outreach going with these 3 tips can yield most profitable Q4, and happiest Christmas yet!
