4 Key Real Estate Farming Practices To Heat Up Your Pipeline

Building a lucrative pipeline of business as a real estate agent is extremely difficult. Without the ability to close one deal with three more on deck and potential sellers scheduled for phone introductions throughout the week, you’ll be lucky to cover your desk fee. 

There’s no reason to panic and talk yourself out of a career in real estate, though! Remember that plenty of agents have built a steady pipeline of business using tactics you can implement in your practice today. 

One tried, and true practice is real estate farming. Instead of driving all over the city to meet with strangers for coffee or knocking on random doors (goes well every time, right?), farming is the method you use to grow your reputation and name in a specific neighborhood. You’re planting the seeds of future business and growing them with targeted marketing. 

Think of being the agent to call when someone is thinking of selling their house. 

Now, farming is nearly impossible to pull off without a plan. You wouldn’t try farming a whole field of crops without a plan, tools, and a clear vision, right? We work with thousands of seller agents and have used their feedback to build a list of 4 Key Real Estate Farming Practices To Heat Up Your Pipeline.  

1. Creating A Neighborhood Facebook Group

While most content aims to inform, using a Facebook group is a great way to engage with people who live in the neighborhood or subdivision you’re farming. Especially in a post-covid world where talking in the front yard may be less likely to occur. 

Instead of knocking on doors or hosting happy hour few people show up to you can pose questions, post pictures, and interact with potential clients every single day. Suddenly you’re the agent who is top of mind when the homeowners on the corner decide to sell. 

2. Mailing Physical Post Cards 

In 2021 snail-mailing a physical card to people’s homes will stick out from the usual noise of email marketing blasts and countless online ads. Take the opportunity to add value to the people living in the area you’re farming. 

Give a well-thought-out housing market update, highlight somebody doing wonderful things in the neighborhood, and review one of your favorite date night spots or parks in the community. 

Little tip: having a QR code routing to a “Schedule a Call” won’t hurt your farming efforts either. 

3. Setting Up A Location Specific Google My Business Account

At the end of the day, Google is still the grand poo-bah everybody trusts. Take the time to set up your local Google My Business Account. It’s not as sexy as postcards and Facebook groups, but it’s just as necessary. 

Setting everything up properly ensures you’ll be at the top of the search when a potential seller looks up, “Real Estate Agent *insert neighborhood you’re farming*.”  And it doesn’t go unnoticed when a potential seller sees your name and real estate group appear so high in the search. 

4. Hire A Location Specific ISA

The sad reality is, you can never be in ten or even two places at once. It’s what makes building a solid pipeline so hard! 

Using an ISA to call on homes in the area you’re farming grants you the privilege of being two places at once. While you’re shaking hands and building your reputation in the community, they’re talking to homeowners, gauging their interest to sell, and letting them know who you are. 

Hundreds of agents use Phone Animal to meet their need for a location-specific ISA. All they have to do is book a consultation, give us the zip code they want to farm, and our 100% compliant ISAs take care of the rest. 

If you want to become “the agent” in your community with a consistently warm pipeline and put these 4 Key Real Estate Farming Practices To Heat Up Your Pipeline to use. 

If you’re interested in our ISA services book a consultation call today!